I saw The Woman in Black some minutes ago. And well, it was pretty awesome! But one thing it wasn’t: scary. I love horror movies, but I don’t think I’ve ever seen a scary movie before.
Games like Amnesia: The Dark Descent are scary as shit, but that’s more because of the atmosphere I think, and not the cheap jump scares. Jump scares are shocking, not scary. I also think it’s about being in control or not being in control. In a game the monsters are after you, in a movie they’re not.
This movie had a ton of (pretty effective) jump scares and a (very) creepy atmosphere, but alas it wasn’t scary. It was shocking.